Fairness cream to get through immigration???

World's No. 1 fairness cream for sissys!

I am back home for Christmas...doing what most honorable Indians do when they have time to kill…watch batsmen number 5 & 6 try and resurrect the innings after an all too familiar top order collapse. Actually I shouldn’t say that. They have become more consistent over they last couple of years except maybe Shewag but then that’s a given. We just have to live with the way he is!!

But I’ll tell you what I can’t live with. Men’s fairness cream advertisement. No it’s not about the fact that these tend to be aired mostly between two perfectly entertaining overs. It’s the whole fricking concept of fairness cream. Which other country in the world sell this rubbish??? And that too for Men!! No I didn’t just discover them. They have existed for years. But what really pisses me off, now more that ever, is that I see Bollywood stars endorsing it. The last one hour has been as much a battle of John Abraham vs Shahrukh Khan endorsing their preferred brand of Men’s fairness cream as bat vs ball.

Shahrukh Khan!!! This articulate and well read (apparently!) Bollywood star expects a white American immigration officer (who probably hasn’t watched a Hollywood movie in years!) to recognize him and not apply the unfortunate but very real ‘racial profiling’ standards applied to hundreds of thousands of Muslims who dare travel internationally. “Racism” screamed the Indian media. Even India’s home minister pitched in! I am certainly not condoning the detention at Newark airport but to expect a US immigration office to recognize Shahrukh Khan is weirder than to expect an Indian immigration officer to recognize Matt Damon! Angelina might pass though :)

Coming back to the point I was trying to make. It’s absurd to see Shahrukh Khan in these ads. Why? Because it’s a product that originates from an underlying racist mentality. And for someone of his influence over young minds to endorse a product that quite blatantly implies that there is something wrong with being born dark skinned is shocking!! It shows how self serving his tirade against racial profiling in the US was. And that no amount of fairness cream will make him white enough to get through immigration.